Category Archives: Articles

  • How much should a B2B company spend on marketing?



    One of the questions I got most often as a CMO / Vice President of Marketing was always, “How much should we (a B2B company) spend on marketing?”  My answer is easy – “It depends”.

    My answer is not a cop out – it actually does depend on your size, margins, company maturity, brand strength, target market, industry and most importantly – your growth expectations. In fact, the average marketing spend varies greatly across the board.