Pay Per Lead Programs

The challenge that we all face in the security industry is that we live in an “event driven” business. Very few consumers wake up and want to discuss security without an actual “event” occurring. Events include a break in, moving, additions/remodels, new construction and general dissatisfaction with a current vendor. So when an event occurs, what are prospects most likely to do? Nearly all of them run to their favorite search engine. And overnight the prospect goes from cold to hot. Then a week later once the system is installed, they become a cold lead once again. How does a security dealer keep up with the window of opportunity so narrow?

There is no getting around the fact that the comparison shopping sites like BuyerZone dominate the top positions of Google and Bing. The popular security search terms are simply too competitive and expensive. Many security dealers are paying $30+ just for a click on an ad that is often times simply seen as noise. Our program provides a security dealer with an actual business or home security lead for the same price.

Because of this trend, we started the a national buying group called the Security Dealer Association and a big part of our solution is our "Pay per Lead" program. We provide regional/local security companies with a single source of leads from key sites like BuyerZone, TopAlarmCompanies.com, USAlarmCompanies.com, SecuritySystemBuyer.com, TopSecurityQuotes.com and Resource Nation. These sites are also featured on media outlets like Wall Street Journal, Entrepreneur.com, Inc.com, Yahoo Finance, Kiplinger and Fortune.com.

Also Add NitroResponder

Sales is a race. You have to respond instantly to incoming leads or the closing rate plummets. Most national security companies will use technology to auto-respond and auto-dial the leads. So how does a small security company compete with that level of automation? You have to fight technology with technology. That is why we created the NitroResponder. Read More...